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Joanna London
Registered: 20/11/2009   Last Update: 20/11/2009
Joanna London Surface Designer | Designer – Maker of Print Decorated Ceramic Tableware

I am a Surface Designer graduating from the London College of Communication (previously the London College of Printing) in 2006 with a Foundation Degree in Surface Design passed with Distinction. The Surface Designer is concerned with 2D pattern and decoration, often working with repeat patterns for the production of textiles and wallpapers but able to apply decoration to practically any surface.
I design surface decoration for ceramic tableware and apply this using a print technique.

My designs evolve from drawings, paintings, collage, textile work, other scanned materials and digital photography. Images are scanned or downloaded into the computer and then manipulated using graphics programs to create designs which are applied to tableware. this technique allows for unlimited design method and interpretation.

The tableware designs are digitally printed in ceramic inks to produce transfers called decals which are then applied by hand to pre-glazed ceramic pieces. I use fine bone china tableware principally sourced from the Stoke on Trent potteries. Once the transfer is applied the piece is fired in my kiln. The printed designs become an integral part of the glaze allowing the tableware to be dishwasher and microwave proof.

My business Joanna London Print Decorated Ceramics offers designer ranges and bespoke decorative design for tableware.

The designs are clean, innovative and varied, being informed by current interior trends and in some cases historical references.

I have a portfolio of eight established designs and four new flower designs which may be viewed at my website www.joannalondon.com

My bespoke design service provides customers with an opportunity to commission their own design for an original tableware set.